The signs and decoractions in the beginning of the market shows a positive atmosphere. Staffs on the entrance allow customers to come in without chaoes. Each stall does present their own specific experience to customers and catch the theme of immaterial labours to some extent. For example, the drawing stall on the picture make each customer drawing a quarter of a portrait which result in a collaborative picture at the end. In this case, they supply equipment to exchange labours of customers. Besides, some stalls give customers particular "gifts" such as stamp on hand, a little plant and an abstract picture about the customer. That could be regarded as further experience of the market.
Emma H. Wood indicates that as an experiental market should has the potential to communicate (p248). Many stalls in this market do well about interacting participants. Some talk to the participants (The mini-sketch stall) while some ask question about them (The fok one?).
However, there are still some issues on it. First, there should have some more clear interpretion on some stall. For example, the contract on the dark room is just not on the right place as the environment is too dark that people have to get close to read. Second, Still, a few stalls do not interact to their customs very much. Take the stall of "animatied turetable" for exmple, They do not activate me (as a participant) and the effect of animation was not working very well.
No every stalls seem to fullfill the requirement as a system of exchange. Some just do not receive labour from the customers or do not really motivate customers.
Overall, the market does create a nice environment for communication.
Emma H.Wood.(2009). Evaluating Event Marketing: Experience or Outcome.
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